How GDPR Affected Your Email Metrics—And What to Do About It

[ad_1] Are you feeling better or worse now that your “GDPR cleanse” diet has run its course? Those GDPR re-opt-in emails you’ve been sending (whether you needed to or not) reduced the size of your database. But all other things being equal, your performance metrics, engagement, and deliverability should improve. A more engaged customer database …

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