What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a […]
What are Micro Moments? How Micro Moments Work With User Intent Read More »
History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare. But while we usually think of presidents and scientists when compiling our lists of influential people, they don’t always have a huge impact on our everyday life. When it comes to the more mundane things, like trying to decide what clothes to wear or
6 Ways to Connect Your Startup With Micro Influencers On Instagram Read More »
Which creators to use to raise brand awareness and maximise your ROI In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using influencer marketing and 39% of those reported plans to increase influencer marketing spend in 2018
Micro, macro, nano and hero creators: Whom to use and when? Read More »
10 years ago 80% of marketing budgets went to the media. Roughly 90% of them were spent on TV. Recently, a chance brought me to work in a digital media agency in Southeast Asia. We got a brief from a huge client for their new movie promotion. To my surprise, three-quarters of the allocated budget
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Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. They help build the excitement and trust that shoppers need to make a purchase. Micro conversions are smaller actions that indicate a visitor’s interest in what you sell or have to say. They’re important building blocks for branding,
Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media
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Micro influencers vs macro influencers? Which works best and what’s worth your while? First up, let me just explain the difference between a micro and macro influencer. Micro Influencers Micro influencers are ‘normal’ people, so to speak. Most of the time they have less than 10,000 followers. A micro influencer will often ‘apply’ to become an
Trend Micro Anti-virus Review. OfficeScan is one of the only anti-virus platforms to receive a perfect score in recent tests for virtual and physical machines Source link
Trend Micro Office Scan 12.0 Review: Perfect Scores from AV-Test Read More »
Updated: 10th October 2017 Freelancing is becoming the first priority of young generation. We all want to become our own boss and want to live a stress-free life. Latest technology and easy access have made freelancing much simpler as compared to 5-6 years back. Freelancing has evolved as big business where people are utilizing their
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Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix. The report was based on data from sponsored Instagram influencer campaigns run by 16 recognized brands, such as Nordstrom and Gillette. The researchers defined micro-influencers as Instagram users with between 10,000 and 100,000 followers and macro-influencers as
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