microinfluencer

How to start a micro-influencer marketing campaign from scratch

Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music festival to promote its app for booking music talent. It collaborated with influencers like Bella …

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Twitter finds 75 micro-influencer groups ‘open’ for brand support

Twitter has identified 75 “thriving” communities in an attempt to woo advertisers looking for audience-targeting opportunities.  For the first time, Twitter has used a data analysis company to identify, at a granular level, subcommunities within broader interest levels among people who may tweet about a multitude of topics.  The 75 communities are grouped by 10 …

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Everything You Need to Know About Micro-Influencer Marketing

The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy, and those that didn’t, got left behind and spent all of 2018 trying to catch up. 2019 is …

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13 Insider Tips on How to Make the Most of a Microinfluencer Partnership

Microinfluencers can be a big help when it comes to marketing, especially when their brand message aligns with your own. However, both parties need to be on the same page in order for a seamless working relationship to develop. So how do you make sure both parties are communicating well, as well as getting the …

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10 Low-Cost Tools for Scaling a Micro-Influencer Marketing Campaign

Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. But finding and managing a team of the right micro-influencers for your niche can be a challenge. In a perfect world, we’d all be using the same tools that Coca-Cola and Sephora …

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How Understanding User Intent Can Help Build Better Micro-Influencer Campaigns

Influencer marketing has become a powerful weapon for brands. It’s fundamentally changing the way they connect with their target audiences, and global brands across every industry are using influencers to connect with consumers they may have missed otherwise. For many brands, influencer marketing circumvents many of the major marketing issues they’re experiencing today. For example, an …

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