78% of marketers say they want to work with micro-influencers in 2020. This was a key finding of Linqia’s fourth annual State of Influencer Marketing Report. 2020 State of Influencer Marketing Report The report confirmed that influencer marketing is a continuing marketing trend, with 40% of marketers saying they are running six or more influencer […]
78% of Marketers Want to Work with Micro-Influencers Read More »
Influencer marketing is increasingly popular, but well-known influencers can be both costly and ineffective for certain brands. Micro-influencers, on the other hand, are an effective way for businesses to connect with new audiences. But what are micro-influencers and how can you leverage them? Partnering with micro-influencers can feel overwhelming. Before you craft your influencer marketing
What are Micro-Influencers? How to Use Them in Your Marketing Read More »
Micro-influencers can be a great solution for businesses that want to explore the world of influencer marketing. They’re not too “big” in the social sphere to be clouded by fame, but they’re influential enough to make a difference for your brand in a specific, targeted market. Working with a micro-influencer can be mutually beneficial and
16 Essential Things to Remember When Working With Micro-Influencers Read More »
They say bigger is better … but in the case of influencer strategy, we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Keep reading as we dive into the
Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy Read More »
Amid questions about the trust and viability of big name influencers, micro-influencer marketing on the rise. Source link
The Smallest Viable Audience: How Micro-Influencers are Changing Marketing Read More »
Motivated in part by rising costs that now see top influencers demanding five and six-figure amounts per sponsored post, marketers have increasingly embraced microinfluencers – social media users with followings of anywhere from a few thousand to 100,000. The thinking behind microinfluencer campaigns is as simple as it is attractive: by developing campaigns that rely
Micro-influencers offer a more cost-effective option for targeting the audiences you need to reach. Take a look at how one company used LinkedIn InMail to build valuable micro-influencer connections. Source link
LinkedIn Sponsored InMail, Micro-Influencers and Blogging: A Winning Combination Read More »
We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business. Source link
The Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell Read More »
By Aljaz Fajmut Ready to supercharge your sales? One of the most effective ways to boost your business is to implement an influencer marketing campaign. It’s one thing for you to love your product, and quite another when an influencer starts to rave about it. With an influencer’s help, you suddenly have access to a much
How to Use Micro-Influencers to Grow Your Business Read More »
With micro-influencers on the rise, this report sought feedback from a range of smaller creators to get some insight into how they collaborate with businesses. Source link
How do Micro-Influencers View Brand Partnerships? [Report] Read More »
