On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing. There was no need to introduce Hello Kitty to anyone in the room – when Longueira asked if anyone attending her talk had not […]
Hello Kitty: Why the iconic brand partners with micro-influencers Read More »
While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand, they may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of your brand. Are they seen as experts on the particular subject, topic or product field
4 Reasons Why Micro-Influencers Are Key [Infographic] Read More »
Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful way? In my latest Quick Win for Smart Insights, I teach you everything you need to know about working with micro-influencers, including create an influencer marketing strategy and tips for finding the right influencers
Useful tips for working with micro-influencers Read More »
Modern marketers are realizing the value of micro-influencers more than they ever have in the past. This, in large part, is because they tend to have more dedicated audiences. Engagement to follower ratios peak at about 1000 followers, and campaigns that leverage micro-influencers deliver 60% better engagement, on average, are 6.7x more cost-effective, and result in 22.2%
5 Ways to Leverage Micro-Influencers in Your Social Marketing Strategy Read More »
Small Businesses and Micro-Influencers: Little Guys Coming Together to Do Big Things – SumAll Small Businesses and Micro-Influencers: Little Guys Coming Together to Do Big Things – SumAll
Small Businesses and Micro-Influencers: Little Guys Coming Together to Do Big Things Read More »
Have you ever read a post by your favorite blogger, or seen a product recommendation from them, and snapped it up right away? This is influencer marketing in action. By utilizing the voice of well-connected people in your niche, you can reach an audience that’s relevant, and already engaged, in order to increase sales. And
Understanding The Difference Between ‘Micro-Influencers’ and ‘Mega-Influencers’ Read More »
When it comes to marketing, nothing is too much. If you’ve ever set up a marketing strategy involving specifically targeted campaigns, you already know how important it is to be thorough and never miss a chance to reach your targeted audience. There are many ways to deliver your message to your customers, starting with distributing
How to Create Viral Content: Tips from Micro-Influencers Read More »
While the term “Influencer Marketing” might be new(er) or more of a buzzword lately, the concept is anything but. As long as marketing and advertising has been around, brands have been using people in positions of celebrity, or whom others look up to, to promote their products. One of my all-time favorites are the ads
Micro-Influencers, Maximum Benefit | Social Media Today Read More »
Step aside Kim Kardashian and Something Navy, the latest trend in influencer marketing revolves around activating micro-influencers—content creators who possess smaller, but highly engaged niche social followings. Although their fans may number in the hundreds or thousands rather than millions, these content creators inject an air of authenticity into their posts and drive engagement among
Stop Feeding the Beast: Why Micro-Influencers Matter More Read More »
When it comes to social media influencers, bigger isn’t always better. But since influencer marketing exploded on Instagram, brands and agencies have been racing to spend big dollars on high-profile social media users with massive followings. By the end of this year, brands are estimated to spend over $1 billion to work with influencers on Instagram alone. Mega-celebrities
5 Reasons To Work With Micro-Influencers Read More »
