What are micro-moments? We live in an increasingly “right here, right now” world. Much of this is due to the fact that the majority of us these days have a smartphone to hand at all times. This means we have in our pocket the modern-day equivalent of an encyclopaedia, a phone directory, a town guide […]
Marketing expertise in the automotive industry has fallen behind the times. Automotive industry expert Rory Angold, former Zurich finance & insurance executive discusses how your business can get ahead by implementing micro-moment advertising, including SEO marketing and campaigns through email and social media. What are Micro-Moments? For consumers, the immediacy of demand for information means that the first
As rapid as changes have occurred in Google’s algorithms in recent years, the biggest changes to SEO have been user intent. Twenty years ago, when Google was no more than a promising search startup, search was a useful tool to navigate an unwieldy web. Today it is more than that. Search is an artifice we
Your business has less than 3 seconds to take advantage of the micro-moment opportunities when your potential audience grabs their smartphones or tablets to quickly seek out more information on a topic or potential purchase? These micro-moments do happen. And they happen dozens of times each day. On average, millennials check their mobile phones 150
5 Ways to Use Marketing Automation to Convert Micro-Moments Read More »
There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check on something when doing a task. This reliance on smartphones has become so
How Your Business Can Identify and Capitalize on Micro-Moments Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
AdWords competitive analysis, micro-moments & Facebook ad targeting news Read More »
