micromoments

Rory Angold, Former Zurich Finance & Insurance Executive, Discusses Automotive Marketing and Micro-Moments

Marketing expertise in the automotive industry has fallen behind the times. Automotive industry expert Rory Angold, former Zurich finance & insurance executive discusses how your business can get ahead by implementing micro-moment advertising, including SEO marketing and campaigns through email and social media. What are Micro-Moments? For consumers, the immediacy of demand for information means that the first …

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5 Ways to Use Marketing Automation to Convert Micro-Moments

Your business has less than 3 seconds to take advantage of the micro-moment opportunities when your potential audience grabs their smartphones or tablets to quickly seek out more information on a topic or potential purchase? These micro-moments do happen. And they happen dozens of times each day. On average, millennials check their mobile phones 150 …

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How Your Business Can Identify and Capitalize on Micro-Moments

There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check on something when doing a task. This reliance on smartphones has become so …

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AdWords competitive analysis, micro-moments & Facebook ad targeting news

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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