Microsofts

Microsoft’s new Clinical Trials Bot shows how chatbots can solve big problems in pharma and healthcare – Econsultancy

Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created. To be fair, many companies launching chatbots have done so in an experimental spirit, but that hasn’t stopped some observers from asking questions about whether the chatbot hype will ever materialize into something meaningful. Some chatbots, […]

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Screenshots of Microsoft’s coming Chromium-based Edge browser leak

New Chrome extension checks if username/password combo has been compromised Google releases “Password Checkup” Chrome extension on Safer Internet Day. Even though Microsoft execs have yet to make available to developers outside the company the first test build of its Chromium-based Edge browser, screen shots of it have leaked to the Web. (The updated Edge

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What does Kroger and Microsoft’s “Connected Store Experience” offering mean for retailers? – Econsultancy

The retail industry continues to undergo significant changes, creating challenges for established retailers looking to adapt and fend off competition from upstarts and digitally-savvy peers alike. In an effort to help retailers grappling with these challenges, American supermarket chain Kroger has teamed up with Microsoft to create a retail as a service (RaaS) solution that

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Microsoft’s Clarity Shakes Up Website Optimization Market

Microsoft is taking on Google and Optimizely with the launch of a web optimization tool that it claims “fills in the gaps” left by rivals. While Clarity offers the standard A/B testing and user research of other optimizers, it features the added benefit of a tool that permits users to replay web sessions. Optimization assists

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Did Google Use Dirty Tricks To Cripple Microsoft’s Edge Browser?

TheDigitalArtist / Pixabay Just a few days ago, Microsoft announced that it would switch its modern Edge browser from its custom EdgeHTML to Google’s Chromium open source rendering engine. Chromium is the same engine that runs Google Chrome, Opera, and Vivaldi browsers. Microsoft said at the time that the switch to Chromium would help the

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Bing exec: Microsoft’s AI is giving it the ‘right to innovate’

David Pann, general manager of global search business at Microsoft, and Ginny Marvin, Search Engine Land editor-in-chief, speak at SMX East. NEW YORK — Microsoft’s eight-year process to build an AI backbone for its search platform Bing is positioning the company to innovate for the benefit of marketers, one company executive said Wednesday. “You can’t

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Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global Engagement

As I learned at the start of February, if you’re a lucky enough to get one-on-one time with Purna Virji, Senior Manager of Global Engagement at Microsoft, you ask her about the future of search, AI, and pay per click (because she makes everything sound pretty exciting). Purna—named the #1 most influential PPC expert in

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Microsoft’s new Outings app aims to help travelers find their next destinations

Microsoft has launched Outings, a new travel app for iOS and Android. Designed by the Microsoft Garage Project, the app curates travel-specific content and images to help users find potential travel destinations. “Whether you’re looking for a fun hike near town or planning your next vacation destination, often the hardest part of travel is just

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Microsoft’s LinkedIn integration, AI and what it means for marketers

The recent Microsoft Ignite event in September told us a lot about the direction technology is going — and specifically how it will impact marketers. Microsoft emphasized two trends that will have a significant effect on marketers. The first is an effort to make artificial intelligence (AI) and machine learning available to the masses. The

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Microsoft’s Bing for Business Aims to Make Companies More Productive

Bing is often seen as the underdog of search engines, but it recently held center stage at Microsoft’s recently concluded Ignite conference. Held in September in Orlando, Florida, the conference allowed the company to disclose how it plans to proceed with the enterprise software. With that goal in mind, Microsoft introduced Bing for Business, a

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