Migrations

Google’s John Mueller on SEO-Friendly Server Migrations

In the latest instalment of the #AskGoogleWebmasters video series, John Mueller addresses a question about server migrations. Specifically, the question catered around how to maintain SEO while moving from one server to another. Here is the question that was submitted: “Our site is changing servers and I’ve had this go disastrously in the past. What …

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SEO: Reclaiming Lost Links from Site Migrations

Backlinks are the cornerstone of Google’s algorithm. Google’s original name was BackRub, referring to the way the algorithm counted inbound links as votes. The process returned better results than competitors’. People noticed, and Google became the world’s leading search engine. To rank highly in Google’s search results, websites need links. But it can be hard …

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Ask the SMXperts – Page speed, site migrations and crawling

The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session featuring Melody Petulla and Brian Ussery. Session overview Technical SEO has always been a critical component of search marketing; it is one of …

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Ask the SMXperts – Page Speed, Site Migrations & Crawling

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Schema & Structured Data, JavaScript session with Bill Slawski, Mike Arnesen and Patrick Stox.  Bill Slawski, Go Fish Digital Question:  Do you think Google will use Schema …

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SEO: For Redesigns and Migrations, Prepare for the Worst

You spend months preparing for your ecommerce redesign or migration. You take search engine optimization into consideration and anticipate an increase in organic search traffic after launch. But what happens at launch can make or break your performance. It’s important to expect the best, but prepare for the worst. SEO performance invariably changes based on …

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Google printed materials, SEO migrations & development servers

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and …

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