You spend months preparing for your ecommerce redesign or migration. You take search engine optimization into consideration and anticipate an increase in organic search traffic after launch. But what happens at launch can make or break your performance. It’s important to expect the best, but prepare for the worst. SEO performance invariably changes based on […]
SEO: For Redesigns and Migrations, Prepare for the Worst Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google printed materials, SEO migrations & development servers Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google’s new flexible sampling, paywall schema & HTTPS migrations Read More »
If you asked me 1000+ days ago if I thought I would consistently have some redesign, replatform, or migration on my to-do board I would have laughed. Not because redesigns make me laugh like Bill #Sebald stories, but because I “left” design for content and marketing back in 2011. Even though I’m not a designer,
12 Valuable Lessons on Redesigns, Replatforming & Migrations Read More »
