Millennial

Busting the Myths That Keep Your Business From Reaching Millennial Customers

Even though the oldest millennials will turn 38 in 2020 (based on U.S. Census Bureau stats) marketers are still trying to figure out the generation. Assumptions about their “teen behavior” have seemed to persist (how long was this generation labeled “entitled”?) far past the natural expiration date. Does your business understand how to connect effectively

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Millennial Patients Want to be Approached Differently

Millennial Patients Want to be Approached Differently

‘Millennials’, or Generation Y, is a term used to refer to people born between 1981 and 1996. They are so-called because they were born just at the turn of the 21st century. Moreso a critical defining factor of people of this age is the internet and fast-paced technological innovations.  Indeed, the internet is important in

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‘Inside the Millennial Mind’ featured at Los Al Chamber networking breakfast

Ana Clara Otoni is considered to be an expert in strategy. Businesses interested in reaching a millennial audience should attend the August monthly networking breakfast of the Los Alamitos Area Chamber of Commerce to be held Friday, August 4 at Maderas Steak and Ribs on Katella. Speaker Ana Clara Otoni, the founder and creative content

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Want To Do Whatever You Want, Whenever? Learn How From A Millennial Who Broke $1 Million

Ask Jan Jens, 27, how he would describe what he has built in his profitable, multi-million-dollar luxury-villa-rental business in Miami and he sums it up in two words: “Whatever. Whenever.” By making sure his high-end clients can do whatever they want, whenever they want on their luxurious stays in the city, the conscientious entrepreneur behind

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