Thursday 9 April 2020, 7:00 am Amazon will soon rule the world and all physical goods (and most digital services) will be delivered within 1-hour of order. Right? It can feel this way if you’re a brand that makes and/or sells anything to anyone under the age of… well, anyone. And though it’s futile to […]
Amazonified Millennials: How to Thrive via The 9 Why’s of Context Read More »
coronavirus,3d render Getty For anyone who is aged 22 up to 40, here is a call to action: Stop the spread of the disease COVID-19 by spreading the news on social media. Here’s why that message is so important. You are likely in good health. I know you work hard and you’re stuck renting an
Please Mobilize Each Other On Social Media To Address Coronavirus Spread Read More »
Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In particular, millennials are significantly more likely than prior generations to provide brands with their personal data in exchange for convenient, customized and timely treatment. According to
Soapbox: Hyper-personalization is a value exchange for millennials Read More »
Jhanilka and Anthony Hartzog say they could have saved an extra $5,000 or $6,000 if they’d hired an accountant in their first year. Source: Jhanilka and Anthony Hartzog If only you could go back in time, but with today’s 20/20 vision. Starting a business is a little like that. You’re fired up with enthusiasm for
Here are the top mistakes that almost every entrepreneur regrets Read More »
Some 42% of Generation Z and Millennials who follow influencers don’t know those influencers are actually Computer-Generated Imagery (CGI), according to a research by Fullscreen. In today’s world more and more influencers are used by companies to leverage their goods and services. Unwittingly more than half (55%) have even made a purchase based on the
42% of Gen Z and Millennials Couldn’t Spot a CGI Influencer Read More »
Facebook remains the most used social media platform across the United States across all age groups. And none use it more than the millennial generation. The finding comes from the 2020 Consumer Culture Report. The report provides insight into the complexities of modern consumer’s motivations, influences and purchasing habits. 2020 Consumer Culture Report The report
Millennials Still Using Facebook More Than Any Other Social Media Site Read More »
Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl. The report was based on a study of 956 consumers in the United States conducted via Amazon’s Mechanical Turk survey platform. Participants were shown five search prompts and asked what they
Gen Z Search Behavior vs. Gen X, Boomers, and Millennials Read More »
Regular readers of this blog likely have at least a little bit of entrepreneurial spirit in them. If you’re a fan of John Chow, then chances are that you’d like to embrace the dot com lifestyle. You’ve likely come to recognize that even if you win the rat race, as John often puts it, you’re
The Real Reason(s) Millennials Are Starting More Businesses Read More »
As the oldest members of this oft-discussed group prepare to turn 40, the future of Millennials will have a significant impact on the global marketplace. Although they haven’t suffered from a lack of media attention in the past decade, Millennials are worth another look simply because of their significant impact on the future. For example,
With holidays around the corner, some 70% 0f millennials plan to shop online on Cyber Monday according to a report by OpenX. This comes at the heels of consumer optimism about the future of the economy. 2019 Cyber Monday Outlook More than 70% of consumers feel confident the economy will improve next year. Consumer optimism
70% of Millennials Plan to Shop Online on Cyber Monday Read More »
