Usefulness Content Freshness The best way to change someone’s mind is to stop persuading them and remove the barriers that have stopped them so far. The Catalyst outlines the 5 most common barriers that keep people stuck and how to overcome them. The Catalyst I was hooked as soon as I heard Jonah Berger had […]
Stop Persuading and Start Changing Minds: Read The Catalyst Read More »
Seattle Mayor Jenny Durkan speaks at a 2018 launch event for sea.citi, alongside Amazon public policy manager Eileen Sullivan, and sea.citi CEO Nick Merriam. (GeekWire Photo / Monica Nickelsburg) Tech workers in progressive cities such as Seattle and San Francisco have a bad rap when it comes to civic engagement. As a Seattle Google engineer
A catchy headline can bring readers to your writing; an engaging introduction can encourage them to read further, but it is often a conclusion that stays in their minds. If you don’t write a powerful conclusion, you will weaken the whole piece of your writing. My friend, well begun is half done, and well finished
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Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as an important quality in brands that are advertising to them. To connect with new audiences, advertisers will need to become part of the conversation; they will need to understand the wider
The future of search: Capturing the hearts and minds of Generation Z Read More »
Online and Offline Marketing Services Online and Offline Marketing Services is a business model that drives prospects from online channels to physical stores. Over the years, this idea has evolved with the evolution of the e-commerce industry. Offline marketing is all advertising strategies that are published and published outside the Internet. Offline marketing strategies can
Maybe it’s because my drink of choice is a rum and diet. Maybe it’s because I was in Sydney to keynote a conference on marketing. But as the train pulled into the station in Australia’s Blue Mountains region, I immediately noticed an ad for Coca-Cola Zero. The headline read “Tastes a lot like Coke. No
5 Ways to Stay in Your Customers Hearts & Minds Using Social Science Read More »
The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Lesley Bambridge I’m Lesley, founder of We Mean Business London, we make big brand marketing accessible for startup budgets What is your background in Marketing, and how did you come to be
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The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Melanie Palmer I work at Exo Investing, as the Head of Growth. Exo is a new digital ….. The post Marketing Minds: Interview with Melanie Palmer from Exo Investing appeared first on
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The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: David Vallance I’m the Head of Content at a car leasing startup called LeaseFetcher, where I manage a distributed team of writers to produce on-site copy, marketing content and reviews. What is
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