Mindshare

IAS Partners with Mindshare and Google Marketing Platform to Achieve over 99% Brand Safety and Suitability on YouTube for Diageo | Business

NEW YORK–(BUSINESS WIRE)–Nov 7, 2019– The need for advertisers to get brand suitability right in digital environments has never been more important. Integral Ad Science (IAS), the global market leader in digital ad verification, along with Mindshare and Google Marketing Platform were able to achieve over 99 percent brand safety and suitability on YouTube in […]

IAS Partners with Mindshare and Google Marketing Platform to Achieve over 99% Brand Safety and Suitability on YouTube for Diageo | Business Read More »

A day in the life of… co-leader of Mindshare Purpose

Rob McFaul is client director at Mindshare and co-leader of Mindshare Purpose. The idea of brand purpose and companies ‘making the world a better place’ has been hotly debated. There are those that see it as detracting from the marketer’s job of making money and those that are more sanguine. So let’s hear from someone