Minimal

Controlling your online reputation requires minimal time, effort

LOS ANGELES — Social media is a powerful tool that connects physicians with patients and other providers and offers a space for important conversations about health care reform and education. But even those who want nothing to do with social media cannot ignore it completely, Kevin Pho, MD, founder of the blog KevinMD.com, said at …

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Customers More Likely to Join Loyalty Programs That Collect Minimal Info

More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program. A survey conducted by The Harris Poll on behalf of Wilbur says 76% of Americans are more likely to join a program which …

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For Digital Ads, Minimal Text Converts the Best

When it comes to digital advertising, less is more. Ad platforms such as Google AdWords, Twitter, and Facebook have character limits. And that’s good. No matter how complicated your product or how compelling your offer, brevity nearly always produces more conversions, in my experience. Brevity helps your ads stand out, especially on social networks. A …

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10 Examples of Minimal But Effective Infographic Design

Content alone can’t make a truly great infographic; you need great infographic design. The best infographics make a visual statement, combining the best of design and data visualization to deliver a strong story. But sometimes designers get a little excited and over-design (usually with the excuse of “making the most” of the space), overshadowing the …

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