Minimize

Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams

Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out unreliable, inaccurate or fraudulent location data from the bidstream. Location data often unreliable. Mobile ad exchange bid requests including location are often significantly more valuable than those without. That results in a lot of questionable location …

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How to minimize CPU usage in WordPress

CPU usage problems are widespread in WordPress websites. They become more prevalent when you use shared resources or a hosting plan that doesn’t have that many resources. However, the CPU usage can also happen in a good hosting plan. When that happens, it slows down your website considerably as there are no resources to serve …

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3-part Plan to Minimize the Impact of Site Outages

“The site is down.” Few things worry developers as much as outages, especially on ecommerce sites where every minute represents lost revenue. But outages happen. To minimize their impact, plan for them. One of the trickier aspects is establishing priorities — what needs to be done first. Here’s my answer: Get back online. Communicate with …

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3 Steps to Minimize Technology Risks for an Ecommerce Store

Every business has risks. Part of what makes a business successful is how it eliminates or reduces those risks while still serving customers. The hardware and software that power your ecommerce store create risks. I’ll call them technology risks. Some technology risks are benign and don’t threaten the company. This could be, for example, the …

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Four Tips to Quickly Minimize Your Blog’s Load Time

When people arrive at your blog, what is the first thing they notice about it? Are they attracted to the well-crafted design? Do the navigational options make it easy for them to find what they need? Does the blog have plenty of content that the reader appreciates? All of these questions can impact how people …

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How to Minimize Cart Abandonment in Your Checkout Process

Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many lost sales and potential lifelong …

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