Misaligned

Why are Ecommerce Teams and Stores Teams Misaligned to the Desires of their Target Consumer?

Richie Proud, Vice President Merchandise Planning, Allocation, and Product Insights, Groupe Dynamite Richie Proud, Vice President Merchandise Planning, Allocation, and Product Insights, Groupe Dynamite In the last 15 years, we have seen amazing technological developments become part of our shopping experience: mobile shopping, electronic payment, and voice search are …

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Misaligned SEO Benchmarks Impacting Content Management Practices

Google may have changed its algorithm but SEO practices are still making a huge impact on the Content Management strategies, especially for small and mid-scale businesses. The Manifest’s 2019 Small Business SEO Survey included 529 small businesses in the U.S. According to a latest report, only 36% of small businesses had an SEO strategy going …

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Industrial Content Marketing — Goals are Misunderstood and Misaligned

Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of engineering marketers use content marketing. The CMI survey also reported that that 80% of manufacturing marketers rated themselves as “Not At All Successful” to “Moderately …

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