General Management – Agencies Are Grossly Misjudged by Clients, and It’s the Agencies’ Own Fault : MarketingProfs Article

Agency life isn’t what it once was. No, I’m not making yet another Mad Men reference. I’m talking about how agency life has changed in just the last two decades. A friend of mine put his finger on it the other day: He said clients’ views of agencies and how they interact with each other …

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