Are You Mismanaging Your CEO Brand? Avoid These 3 Executive Brand Pitfalls

According to one study from Burson-Marsteller, 48 percent of a company’s reputation can be attributed to the standing of its CEO. For better or worse, having an active CEO brand is no longer an option. And while there is a growing understanding of the importance of creating a CEO brand, many leaders still aren’t maximizing their personal brands to benefit …

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