“We are not interested in talking to you about your traffic and referrals any more. That is the old world and there is no going back.” That, allegedly, was Campbell Brown, Facebook’s global head of news partnerships, last week. The comments align with what she said in part at a Recode conference in February: “My […]
Goodbye, Facebook traffic. Welcome back, SEO, we missed you? » Nieman Journalism Lab Read More »
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. What is Brand
3 Brilliant Examples of Brand Storytelling You May Have Missed Read More »
Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. But I don’t have to, and neither do you. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. Here are highlights from articles
7 Great Lessons You Might Have Missed From Content Marketing World Read More »
Companies of all sizes can stumble when it comes to their online marketing. A big misconception is that the mistakes large companies make are different than the ones made at smaller companies. The truth is companies of all sizes make similar mistakes. Here are some common mistakes companies make and ways to avoid them. 1.
Missed opportunities: Here’s a checklist to stay on track Read More »
Humans are more prepared than ever before to handle a congested inbox, manage crises and personalize experiences for customers at scale. And it’s all thanks to our robot friends. It’s been over a year since we first launched support for Twitter and Facebook private message chatbots at Sprout and we’ve come a long way. We’ve
Chatbots: Everything You Might’ve Missed in the Last Year Read More »
Ah, they grow up so fast. The fifth annual Call to Action Conference has now come and gone and it was a helluva time, as always. Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre.
Missed CTAConf 2018? Get Top Takeaways, Speaker Videos, and More Read More »
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would
Earlier today, the Wall Street Journal refurbished some decades-old observations under the title “The 6 Laws of Technology Everyone Should Know.” (Example: “Technology is a very human activity.”) That list, however, lacked some modern Laws of Technology that, IMHO, are far more profound and meaningful. Here they are: Law #1: Big brother is watching, along with 273 of his siblings and an
9 Laws of Technology the Wall Street Journal Missed Read More »
Want to attract an audience and following that actually cares about and interacts with the content that you post? You should really be on Instagram. According to a TrackMaven report, engagement rates on the image-focused social network are considerably higher than both Twitter and Facebook. If you’ve been focusing more of your efforts elsewhere, it
There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to
3 ways to improve link equity distribution and capture missed opportunities Read More »
