For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really. Mom bloggers ruled the roost. But other types of bloggers […]
Is the PR Industry Missing the Boat with Influencer Marketing? Read More »
Social listening gives you valuable insights about what your customers have to say about you, your competitors and the general trends in your industry, which you can leverage to your advantage April 5, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.
Are You Missing On Social Listening? Then Here’s Something For You Read More »
5 Untold Reasons Why Small Local Retailers Are Missing out If They Are Not on Facebook & Twitter Most local retailers rely on old-school marketing tactics to draw in customers. They often have significant budgets for flyers, posters, marketing mailers, and in-store signages. However, they often undermine the importance of social media. If you are
Vietnam defeated Brunei 6-0 in their opener in the 2020 AFC U-23 Championship Qualifiers at the My Dinh National Stadium in Hanoi on Friday, but the goals galore has not made their head coach Park Hang-seo a particularly happy man. Speaking at the news conference after their opener in Group K of the qualifiers, the
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles and committed
If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. (#HailGoogle) It’s
Marketers’ Top 5 Priorities for 2019 Ranked (And What They’re Missing) Read More »
What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies? Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 marketing, will be among the B2B marketing trends this year and probably the foreseeable future, too. So, why do 76 percent of North American marketers rate their
Marketing Personalization Strategies You Might Be Missing Read More »
With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become customers
Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach Read More »
Search is the number one source of external traffic for content sites, driving 34.8 percent of site visits in 2017, compared to 25.6 percent from social. But do you need to pay for search to see success? Nope. A Jumpshot/Moz research found that organic search can generate more than 20 times the clicks from paid
5 Easy Organic Search Opportunities You May Be Missing Out On Read More »
I love email marketing. It’s a great way to connect with my audience on a deeper level and it’s also one of the best ways to increase sales. When you think about it, people join your email list because they want to hear more from you and engage with your business. This provides the perfect opportunity to
If Your Email Marketing is not Delivering, You Could be Missing Something Read More »
