Missteps

10 Tips for Avoiding Small Business Missteps or Recovering from Them

Mistakes are a natural part of running a small business. But if you can avoid the obvious missteps, your business should be better positioned to make it through tough times that are unavoidable. Below, read tips from members of the online small business community for avoiding or managing some common entrepreneurial missteps. Be Realistic About …

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Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, …

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Facebook missteps highlight what happens when you can’t trust platform metrics

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of a video view time. The following year, it acknowledged over-charging advertisers for clicks on link-based mobile video carousel ads. As recently as October, Facebook video ad counts made the news again when a …

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