There are few things as nerve-wracking as hitting send on your next big email campaign. After all, you’ve spent a lot of time crafting every line of copy and choosing the perfect imagery to hit the right tone with your audience. You’ve also spent time, energy, and resources building your list, crafting segments, and A/B […]
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By Sean Tinney December 23, 2020 Want to improve your email open rates? Here are 6 subject line mistakes to avoid and how you can fix them to improve your email engagement. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written
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The demands on SEO are growing every day So are the opportunities in SEO. Not only is the SEO discipline expanding, so is the size of the market, which is predicted to reach $1.6 billion by 2027. SEO has developed over recent years from being a siloed practice to a significant revenue channel. A channel
Instagram is not a platform that businesses can afford to ignore—but it can be challenging for businesses that don’t have “Instagrammable” products or services to share. Especially if yours is a B2B brand. Yet, with more than 500 million active users and an engagement rate that is 10 times higher than that of other social
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Mobile devices are now responsible for 70 percent of US digital media time. The mobile-first future that many pundits have touted is firmly in place, and your marketing needs to adapt to this reality. Since the scope for mobile marketing is extensive, you need to craft a precise strategy instead of striking blindly. Here are
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This article was first published November 2015, updated May 2020. As an email marketer, you’re probably aware of the myriad of mistakes you can make any time you create and send your campaign. Whether spelling mistakes, broken links, or inaccurate segments, things can go wrong for even the savviest of marketers. This is probably why
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Photo by Henry Perks on Unsplash Local search engine optimization is vital for content marketing; it is a powerful tool used to bring traffic to your enterprise’s outlet and direct them towards your sales funnel. Through local SEO, many customers search for local products on mobile devices; that is why any business must invest in efficient
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By Sandeep Rathore Consumers today are turning to video to get their information. In fact, “The State of Video Marketing 2020” by Wyzowl reports that 66% of people would prefer to watch a short video to learn about a product or service, and only 18% would rather read a text-based article, website, or post. But
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In the digital age, content marketing has become a particularly effective way to catch the attention of potential consumers. But if you’re new to content marketing, there are some common missteps that entrepreneurs often make while creating articles and posts. To help you avoid these mistakes, we asked a panel of Young Entrepreneur Council members
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Marketing is a critical business imperative for MSPs of any size; yet, for small and medium-sized MSPs, promoting your company and services can pose a major challenge. MSP marketing activities require time and resources, as well as an understanding of marketing tools and techniques for targeting potential sales leads. Here, industry observers highlight rookie MSP
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