Misunderstood

Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search

It’s Friday morning. I am stepping into an Uber from outside of the Google NYC offices after a meeting with Google employees who work directly on Google search, and my phone starts lighting up. The Wall Street Journal has published a bombshell story named “How Google Interferes With Its Search Algorithms and Changes Your Results.” …

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Industrial Content Marketing — Goals are Misunderstood and Misaligned

Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of engineering marketers use content marketing. The CMI survey also reported that that 80% of manufacturing marketers rated themselves as “Not At All Successful” to “Moderately …

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B2C FB

Are You Giving Cloud ERP a Fair Chance? 3 Reasons Why Cloud ERP Is Misunderstood

Has your business yet to take advantage of Cloud ERP? According to Aberdeen Group, Top Performers Know It’s Time to Migrate to Cloud ERP, the percentage of organizations considering a cloud solution has increased from 23% to 59% since 2016; finally surpassing on-premise solutions. While some businesses see the benefits of a cloud-based solution, others …

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