October 9, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. What does the hip-hop music industry and marketing have in common? A lot. While musical artists such as Kanye West and Jay-Z are no strangers to marketing their product or themselves, they are entrepreneurs, too. At a recent conference keynote in […]
How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing Read More »
Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. November 6, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. With the explosion of the mobile market this decade, marketers need to be
3 Key Strategies for Succeeding at Marketing on Mobile Read More »
With mobile capabilities in hand, consumer interest can shift to intent almost immediately. November 7, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In the past, brands were nowhere near customers when their journey transitioned from interest to intent. Maybe my dad became interested in a pair of great new golf
If your website takes more than four seconds to load, you’ve already lost a quarter of your visitors. December 6, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. The ecommerce industry is growing rapidly every year, but that doesn’t mean that all ecommerce businesses are growing at the speed they’d like. Related: Use These
How ‘Good Design’ Will Help Your Ecommerce Business Grow Faster Than Ever Read More »
1) Who is 90octane, and how would you describe your relationship with Oracle Marketing Cloud? 90octane: 90octane is a marketing and consulting agency who helps clients navigate complexity to make their indelible mark on the world. We’ve partnered with Oracle Marketing Cloud on a number of projects, ranging from content creation and strategy to
Ecommerce is important, so put providers to the test. April 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce is becoming a vital component of the cannabis customer journey. Letting people shop for cannabis like they shop for everything else just makes good business sense. Customers (or patients, depending on
The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Some pioneering brands already have. This approach is a throwback to
Is Mobile-Only Email Design Appropriate for My Brand? Read More »
If you’ve thought about building an app for your business in the past, these five reasons might be enough for you to finally make that happen. April 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. We all use ’em: They’re the lifeblood of our smartphones, the gadgets that keep us staring
5 Data-Driven Reasons You Should Build a Mobile App for Your Business Read More »
First-timers in app development tend to ask the same questions over and over. Here are the answers. September 13, 2013 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re building a mobile app for the first time, you no doubt have many questions: Is it worthwhile? Does it make sense? How
A Beginner’s Guide to Starting and Marketing an App Read More »
A B2B mobile marketing strategy is a must for any company that wants to interact with its target audience. It’s not just consumers looking at their phones and tablets more so than their laptops and desktops. Company decision-makers already use mobile devices to help them work from anywhere, conducting research, interacting with B2B brands, and
