Jim Nowakowski

Will Promoting Content Over Product Help to Grow Your Business? | 2020-01-28

In the movie and TV series The Equalizer, the main character helps people even the odds in difficult situations. He “equalizes” things. In distribution or any business, the odds often seem to be against the little guy. Larger companies get larger, mergers and acquisitions seem to undercut your efforts. What’s a distributor to do? The internet …

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