Modern

Five Forces Shape The Modern CRM Landscape

Five Forces Shape The Modern CRM Landscape

What is CRM? It’s not SFA (sales force automation) and it’s not marketing automation – although many use CRM to reference these two technologies. Forrester defines CRM as: “The business processes and supporting technologies that support the key activities of targeting, acquiring, retaining, understanding, and collaborating with customers. … that is to support customers through …

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Free Workbook: How to Plan a Successful Website Redesign

Is Coding the Next Must-Have Skill of the Modern Marketer?

Marketing has evolved over time from,”You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually grasp what’s running behind …

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