modernday

Seven Skills Every Modern-Day PR Team Needs

There is no denying that we are in the midst of constantly evolving social trends, new marketing tactics and various expectations from different generations of consumers. The lines between PR and marketing have never been more blurred, and now is the time to prepare your teams for success. An e-book I read recently really got me thinking: …

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Why is video an essential part of the modern-day SEO?

It was pretty easy to rank for keywords and get a tremendous amount of return on investment in the early days of the internet. However, the evolution of the internet has made SEO and digital advertisement more and more difficult due to the stiff competition on the market. The figure below will give you a …

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