Modifier

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger […]

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script Read More »

Big Changes Coming to Phrase Match & Broad Match Modifier

Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to search queries that include same-meaning close variants. After providing some