Modifiers

Google extends same-meaning close variants to phrase match, broad match modifiers

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes, …

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Google Ads script: How to automatically apply bid modifiers

This script which will save HOURS of your time. That’s not hyperbole, I promise. Remember the in-market audiences bid modifier script I released last year? This expanded version of the script automatically applies modifiers for device, location, in-market and remarketing audiences based on performance. You can set campaign filters, decide which types of modifiers you …

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Search Gmail Like a Pro with These Modifiers

It’s been said several times before that if you live by the Google, you can only expect to die by the Google. That’s in the context of relying heavily on organic search engine traffic, which can disappear in an instant with an algorithm update. All of that hard SEO work could go down the toilet. …

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Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

Google says we don’t need no stinking location modifiers… or do we?

Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then certainly not worth spending your valuable SEO time worrying too much about: In September 2015, we shared that “near me” or “nearby” searches on Google had grown 2X in the previous year. Now, just …

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Why You Need To Be Applying Negative Bid Modifiers

June 28, 2017 Adding negative keywords is one of the most important things needed in every PPC account. Oftentimes, we focus on increasing or decreasing keyword bids to gain more conversions. When we add negative keywords to the account, this helps the platforms shift our budget into what is working and avoids our ads showing for …

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