NASA is about to take to the air on another planet. As part of its next mission to Mars, leaving Earth this summer, the space agency will attempt to do something that has never been done before: fly a helicopter through the rarefied atmosphere of Mars. If it works, the small helicopter, named Ingenuity, will […]
Mars Is About to Have Its ‘Wright Brothers Moment’ Read More »
It’s easy to wait for it. The movies have taught us that when the music swells and the chips are down, that’s when leaders arrive and when heroes are made. It turns out, that’s not how it works. Our work is what happens in all the moments. Leadership doesn’t simply appear when the script announces
Brand faith in a time of social crisis – a moment for marketers to make their brands indispensable | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better,
Getty First came the crisis. Then the conspiracies. On Facebook, YouTube and other platforms, posts began popping up and going viral: 5G causes COVID-19; drinking bleach can cure it; Bill Gates is behind it. For me, this felt like a bad case of deja vu: another global news event, another flurry of opportunists using social
Is market research having a #MeToo moment? | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown
This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an edge for content creators. Let’s start with the basics: PDF is reliable. It will always look the same down to the last design pixel
Soapbox: What if I told you PDF’s biggest moment is yet to come? Read More »
Truly understand the every factor that influences consumers’ final decision at the moment of purchase. To make optimal decisions about product selection, retailer and manufacturer partnerships, and marketing, retailers and manufacturers in the technology and consumer durable sectors both need a holistic view of point of sales data and consumer behaviour. Having looked at how
Off the top of your head, can you remember the name of the store associate that served you the last time you bought some sweet treat? Probably not. Ok, let’s try this one. DOWNLOAD The last time you went shopping for clothing, what was your exact path
The Moment of Truth: Collecting In-The-Moment Feedback Read More »
As you know, a lot of content exists about content marketing. It’s not uncommon for people to wonder how to distill everything they see and hear into action. That’s why Joe Pulizzi, founder of Content Marketing Institute, recommends that people jot down one key takeaway from every presentation they see. You can apply the same
6 Content Marketing Tips That Will Give You an Aha Moment Read More »
Many people have come to rely on laptops and tablets for both their work and social lives – and for mobile workers and commuters they’re an absolute necessity. But despite huge advances in the power and capabilities of these devices, dwindling battery life remains a problem for many. There’s nothing more frustrating than your laptop
