What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a […]
What are Micro Moments? How Micro Moments Work With User Intent Read More »
Snapchat has ‘Snapchat Stories’. Instagram has ‘Instagram Stories’. And Twitter has…. well, ‘Twitter Moments’. Trying to regain their authority in the social media space, Twitter placed all their hopes in ‘Twitter Moments’ when it was first launched in 2015, as a challenger to the then trending ‘Snapchat Stories’. For those of you who live under
Why You Should Consider Twitter Moments In Your Next Strategy Read More »
This week, I returned from a two week trip back to my birth country of Scotland. I took the trip with my good friend, Sam Fiorella, who had wanted to do this trip for a few years (he was meant to do it two years ago for his 50th birthday). Given my own 50th is
Being In The Physical, and Turning Memories Into Moments Read More »
Have Twitter Moments ever become a thing? I mean, they’re still there, obviously, they’re still a part of the wider Twitter experience, but they never really took off how Twitter had hoped – that being a new way for users to discover the best of what the platform has to offer in an easy, user-friendly
Twitter’s Adding ‘Sponsored Moments’ Which Could Give the Option a New Boost Read More »
Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab. More than two years after Twitter debuted the tweet collections and opened it to certain publishers, the company will now enable publishers to make money from their Moments through sponsorships with brands, Twitter announced this week. Called
Twitter starts selling sponsorships of individual publishers’ Moments Read More »
The hallmark of a great leader is someone who motivates their team to succeed. But what motivates a leader? I know what motivates me. It’s a combination of an unrelenting desire to achieve my best, a passion to help others and yes, a wish to win the acceptance and praise I wanted as a child. My parents
Top Leaders Reveal the Childhood Moments That Shaped Their Lives Read More »
When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I
3 Aha Moments to Improve Your Content Marketing in 2018 Read More »
2017 will go down as the year contributors to the magazine repeatedly blew my mind. Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or
A Year Full of ‘No Way!?’ Moments for CCO Magazine Read More »
Google is testing a new feature for some of its knowledge graph cards. The feature shows a section for “notable moments” in a carousel format in the knowledge card. Sergey Alakov shared a screen shot of it on Twitter: The “notable moments” shows webpages that have timeline-based information about the individual. So in this example,
Google tests ‘notable moments’ carousel in knowledge graph cards Read More »
Marketing Podcast with Chip HeathPodcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses on
