Back to Podcast John Jantsch: Let me ask you something. What’s the last time a company exceeded your expectations? That gave you a memorable moment? Think about it. Think about your past, your childhood even. Those memorable moments. Those things that exceeded your expectation. That surprised you that you think of today fondly. Are there […]
Transcript of Creating Memorable Moments for Your Customers Read More »
The time to relax is when you don’t have time for it. ~ Sydney J. Harris We live such busy lives. We run from meeting to meeting, sales call to sales call, school event to school event, all without question. Instead of questioning the validity of these sprints, we simply brush reasons aside, because it’s
When we launched the adidas content hub, www.GamePlan-A.com, in May 2016, we put culture at the core of our content marketing strategy. The goal of this venture is to engage employees and attract the right talent and build relationships with like-minded people (be they internal or external) who have a cultural background compatible to our
The fireworks have come and gone, and summer is finally upon us. Naturally conducive to gathering, this season beckons people of all ages to actively participate in moments that matter. While many of the same tried and true activities perennially prevail, it has long been the norm that each ice cream cone is Instagrammed and
Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace, my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” The rest is history. Social media has changed and evolved so much since the early days,
Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years #SMDay Read More »
A version of this post first appeared on the Turn Off the Overwhelm blog. We live such busy lives. We run from meeting to meeting, sales call to sales call, school event to school event, all without question. Instead of questioning the validity of these sprints, we simply brush reasons aside, because it’s just what
Finding Moments of Deliberateness in an Ever-Connected World Read More »
It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion. Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guarantee
