Monetize

New native Discovery ad campaigns from Google monetize Discover feed for first time

Discovery ads on YouTube home feed, Google Discover feed and Gmail promotions tab. SAN FRANCISCO — “A key theme this year is discovery,” Google’s Brad Bender, who leads its display and video advertising business, announced in a Google Marketing Live preview for reporters Tuesday. New ad products are designed to reach and communicate to people

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Google takes baby steps to monetize Google Assistant, Google Home

Google isn’t concerned about making ad revenue from Google Assistant and Google Home right now. The company is more focused on gaining market share than ad revenue for the moment. Nonetheless, it’s starting to insert paid-search ads into Assistant results on Android smartphones; it’s also starting to monetize Google Home “traffic” as well – though, more

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Will Netflix eventually monetize its user data?

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Jason Mittell, Middlebury (THE CONVERSATION) Even in the wake of a recent mixed earning report and volatile stock prices, Netflix remains the media success story of the decade. The company, whose user base has grown rapidly, now boasts almost

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7 Ways to Monetize a Successful Youtube Channel

Photo by Fancycrave.com from Pexels With the rise of the internet and, consequently, online media, it isn’t uncommon in today’s techno-centric world for one to accrue income through their social media platforms. You’ve likely seen this at work with self-proclaimed “influencers” who use Instagram, Facebook, and Twitter to promote their lifestyle and the subsequent products

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YouTube gives more creators option to monetize channels

YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions to their channels, giving paid subscribers access to account badges, emojis, members-only posts in the

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Twitch to monetize its Twitch Prime user base

Twitch, the Amazon-owned livestreaming video platform for gamers, announced today that it will no longer offer an ad-free experience for Twitch Prime members. After re-evaluating Twitch Prime benefits, the company says it will begin displaying ads on September 14. According to the Twitch company blog, the decision to monetize its Prime membership was driven in

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