Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. WhatsApp Business […]
Marketing Podcast with Dorie ClarkPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income
Everybody and their mother is using social media in some way these days – in fact, there’s now an estimated 2.62 billion active users of social platforms, and rising every day. Heck, even dogs now have their own social media accounts. However, it goes without saying that social media has significantly more potential than merely
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Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is unavailable to those who have
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With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all. According to data recently released by the Interactive Advertising Bureau, digital advertising revenue in the U.S. increased by
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Marketing Podcast with Dorie ClarkPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income
Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Dorie Clark. She is a marketing and strategy consultant and frequent contributor to Harvest … not Harvest, Harvard Business Review, Entrepreneur and Forbes. She’s also the author of
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