MoPub

MoPub gives publishers impression-level revenue data, links with attribution platforms

MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered […]

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud

A-Post to MarTech Today, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, twitter, Twitter: Advertising, Twitter: Marketing, Twitter: Mobile / Good To SEO

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. Why you should care As investment in mobile advertising has taken off, so have

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