Mortar

#310: Take Your Brick & Mortar Business Online with Stacy Tuschl (COVID-19 Series)

#310: Take Your Brick & Mortar Business Online with Stacy Tuschl (COVID-19 Series)

Are you a brick and mortar business owner having to make quick decisions and shift your business online? Or maybe you’re an online business owner already, but you’re wondering, “how can I improve my online presence?” One thing is clear: you need to make a pivot. I want you to know that I’m here to […]

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How Digital Marketing Can Transform Brick and Mortar Businesses

The relationship between business and technology is undergoing an undeniable transformation across the board. While technology’s traditional role in business has been to optimize efficiency and streamline operations, new applications of technology have grown to now drive business innovation, creativity, and strategy. In an age dominated by consumer satisfaction, implementing technology that can gauge common

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What is a Click and Mortar Model and How Can It Work for your Business?

Simply put, a click and mortar business is an integrated model that combines both online and off-line operations. Retailers have a website here that customers can shop on but these same folks still have the option of buying products in a brick-and-mortar store. The strategy involved is often called omnichannel. One of the big bonuses

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Why Ecommerce Companies are Taking Over Vacant Brick and Mortar Spaces

Online stores are bucking the digital trend they set in motion and retreating from higher advertising rates back into brick and mortar retail spaces where rents have dropped. Digital small businesses are following in the wake of their bigger competitors like Amazon and Shopify. Small Business Trends contacted Andrew Witkin, founder and president of StickerYou,

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Amazon’s New Return Policies Give Brick & Mortar a New Life

StockSnap / Pixabay It finally happened! It could be a watershed moment for retailers, but more importantly for the consumer. How so? The old adage, measure twice, cut once. Consumers can be more thoughtful and precise about how they order and how much. Amazon’s return policies allowed customers to make returns hassle-free. Now they are

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Social Media Marketing for Brick and Mortar Retailers [Infographic]

While we work with a wide variety of clients at BuzzPlant, some of our favorite partnerships are with the local brick-and-mortar retailers found in our home town of Franklin, TN, one of America’s best towns for small business. From boutique clothing and gifts to custom-made furniture, Franklin is home to a thriving and diverse range

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