There are a ton of ways for customers to interact with your company. It’s expected that in 2020, the average person will spend more than ten hours a day on their phones or computers and take in media via the radio, television, magazines, and newspapers. With so much time spent on our phones, what’s the […]
SaaS multi-channel marketing: What you need to know | Vero Read More »
When marketers are looking at different marketing platforms and channels, they may be looking at them in isolation — for example, seeing SEO as being completely separate from social and entirely separate from PPC advertising. This is not necessarily wrong, but it is not entirely correct, either. SEO and PPC campaigns can be intricately linked, and though they
3 Ways to Integrate PPC and SEO for Multichannel Success Read More »
If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions. Most businesses have a lot of data about customer behavior: the devices they use to purchase, ads, competitors’ pricing,
Multichannel Attribution: How to Measure the Unmeasurable Read More »
Do a quick Google search for “multitasking” and you’ll find a wealth of articles and reports that pretty much arrive at the same conclusion: Trying to juggle too much at once will substantially undermine your productivity, so it’s best to tackle one task at a time. That’s all well and good. I can certainly testify
How One Multi-Channel, Multitasking Marketer Wins Some Time Back Read More »
Lead generation cannot just depend on one singular lead acquisition channel. We live in a time where all your potential customers are lurking on different platforms waiting to be tapped. It would be a shame not to create multiple channels of lead acquisition channels. In this short article, we discuss the multiple channels that you
Multi-Channel Lead Generation Strategies for SaaS Companies Read More »
Google Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been building for several years came to the forefront this week at Google Marketing Live, the company’s annual conference for advertisers. The initiative? Automated campaign types that deliver ads across multiple Google
Ecommerce websites aren’t that much different from any other website, in that everything out there is product – which means everything has a conversion point. For example, a blog post, no matter how entertaining or informative for the reader, is put out there to accomplish something: gain attention, build authority, build backlinks, increase ranking and
3 Tips to Improve Your Ecommerce Multichannel Marketing Efforts Read More »
Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category involves capabilities ranging from segmentation, message creation, and campaign workflow management, to advanced analytics, personalization and integrations across multiple digital channels. In this report Gartner evaluated 21 vendors for their solutions to orchestrate a
Is your business equipped to offer customers personalized experiences across multiple channels? In the era of instant communications and instant gratification, relationships between businesses and customers are changing. Driven by customers’ need for personalized and seamless interactions, brands are constantly adopting new communication channels, which allow them to reach customers at any stage of their
Why video calling is essential for your multichannel customer service strategy Read More »
The world of marketing has changed so much in the last decade. We have come a long way from sending “junk mail” via the postal service to try and entice prospects and customers into doing business with us. Door-to-door sales and cold calling are still a “thing”, but are not nearly as successful as they once
Multi-Channel vs. Cross-Channel vs. Omni-Channel Marketing Read More »
