As restrictions continue to ease in many parts of the world and more countries enter a recovery phase, our fourth multi-market release examines how consumer sentiment is being impacted. Are we seeing growing levels of optimism and hope? Are consumers still planning on cutting back their spending or permanently changing their behaviors? And what – […]
Coronavirus: Multinational Consumer Study Wave 4 – GWI Read More »
The coronavirus pandemic is still gripping communities worldwide. The first release of our multinational study into 13 global markets proved to what scale it’s impacting the consumer landscape. The second wave of this study, fielded in 17 markets between March 31 – April 2 shows us how that picture is evolving. Analyzing the impact across
Coronavirus: insights from the second wave of our multinational study Read More »
As coronavirus continues to dominate daily lives and newsfeeds, consumers are understandably anxious – not just about the disruption to their day-to-day, but about the longer-term consequences. Rarely does an event have such a profound impact on all countries across the world and, at GWI, our role is to keep you informed about how consumers
Coronavirus: insights from our multi-national study Read More »
4 strategies to help your agency expand abroad As recently reported by The New York Times, the world market has finally escaped the throes of the economic crisis, as we now see every major economy enjoying simultaneous growth. While the reasons for this growth are manifold and far-reaching, one thing is clear: Businesses finding success at home
Multinational Marketing: How to Take Your Agency Across the Pond Read More »
