Tools & Tips

4 Tips for Businesses Managing Multiple Social Media Accounts

4 Tips for Businesses Managing Multiple Social Media Accounts Though many small businesses operate effectively with one account per social media channel, larger businesses often require multiple different accounts on the same platform. These companies typically have locations across the country (or the globe) and, as such, they may decide to create
SEO BLOG

Attributing Value to Multiple Marketing Channels

As the Director of Business Strategy at Vertical Measures, Mike Huber works with potential clients to determine if they are a good fit for our team’s expertise and capabilities. He’s constantly on the phone or exchanging emails that are full of ideas and thoughtful recommendations based on the potential client’s current situation.
Advertising

Optimizing CTR of Ads Across Multiple Social Media Platforms

Optimizing CTR of Ads Across Multiple Social Media Platforms Creating a successful social media advertising strategy requires extensive testing. It is virtually impossible to predict the performance of your ads ahead of time. Why is it so hard to know the click-through-rate or conversion rate of a social media advertisement in advance?