MultiScreen

Multi-Screen Content Discovery Engines Market 2019 Industry Segmentation, CAGR Status, Leading Trends, and Forecast to 2024

Global Multi-Screen Content Discovery Engines Market Research Report 2019-2024 serves an in-depth overview of the competitive landscape of global markets. The research involves the extensive usage of both primary and secondary data sources. The research methodology has also used in-depth interviews and involves information gathered from discussions with major industry experts and opinion leaders. The […]

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Reimagining classic ad campaigns for a multi-screen world

SEO BLOG / Good To SEO

Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser would bolster its “Wassup?!” commercial with an advanced targeting strategy and social media components. And Don Draper’s “I’d like to buy the world a Coke” would

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Here’s how you build creative video experiences for a multi-screen world

Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience – say, a television ad. It’s 2019; you can’t be so singularly focused. Your audience sure isn’t. You still need big ideas, like Dos Equis’ “Most Interesting Man in the World,”

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SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace

A-From MTT, Channel: Martech: Marketing / Good To SEO

CIMM’s visualization of TAXI Complete SMPTE, the standards body for entertainment technology, has issued two new standards that can support online content and ads synchronized between multiple screens. Additionally, the new standards could make it much easier for marketers to track where their programs or ads appear, either on TV, over-the-top (OTT) TV, websites, apps

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5 Strategies To Help You Convert To Multi-Screen Marketing

Marketing, SEO BLOG / Good To SEO

Historically, television ads have been one of the most effective ways to reach a large audience. TV broadcasts, when first introduced, reached millions of residents in ways that were never before possible. The development and popularization of the internet led to a new revolution, connecting people in new ways, and presenting an alternative to advertisers;

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