Myth

The myth of programmatic viewability: a metric we can live without

Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance. But ultimately, is striving for the highest possible rate necessary – or can we simply live without it as a metric? The IAB and MRC define viewability

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The Myth of Solid Ground

Robots already vacuum the floors in lots of people’s homes. They mow lawns. They deliver things in some cities. It looks weird and futuristic until it somehow looks normal and commonplace. We rarely see the “future” when it’s already here. We Make the Future Invisible Because We Want Solid Ground I’ve spent a lot of

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