Myths

Are these 5 content marketing myths holding you back?

Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively.  But content marketing is evolving quickly – and success is not always cut-and-dried. As a result, it’s easy for old ideas to outlive their usefulness, or for marketers to overreact to changes in the landscape. And when that

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Agile Marketing Myths: What Agile Is and Isn’t

More and more marketing departments are moving from being curious about Agile to actually implementing Agile practices in their day-to-day project management. However, as Agile principles and concepts from software development get translated into the marketing context, so do a number of myths and misconceptions about Agility. Those myths often end up discouraging teams from

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