Nanigans

Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve left a retailer’s site. This week, the Boston-based company is releasing a survey that finds […]

Nanigans launches incrementality optimization & reporting solution

A-From MTT, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Marketing Tools, Marketing Tools: Analytics, SEO BLOG / Good To SEO

Nanigans, the cross-channel SaaS (software as a service) platform for large-scale performance advertisers, has launched incrementality optimization and reporting in the platform, which supports Faceboook, Instagram, Twitter and programmatic retargeting campaigns. The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users who are already likely

Nanigans launches incrementality optimization & reporting solution Read More »