On the surface, sleeping at work might sound like a horrible idea. However, the idea of letting employees hit the reset button and return to their tasks more refreshed and productive could be a major benefit for businesses. Whether you work from home, in an office, or in an environment that’s always changing, naps at […]
There are a ton of acronyms floating about in the world of digital marketing. You’ve got CRO, CTA, SERP and NAP to name but a few. NAP is one that we hear a lot about, simply because it’s such a fundamental part of local search. The mere mention of NAP can cause panic because it
NAP Consistency: Why It’s Important for Local SEO Read More »
When you first learn about Google My Business, AKA GMB, you’ll probably also learn about N.A.P. N.A.P. is a marketing term that stands for Name, Address, Phone. In local SEO, it’s a reminder that your N.A.P. should always be the same. For example, if your business is incorporated, it should always include “Inc” or “Incorporated”.
It’s the end of the week and we found out recently, it’s in your best interest to take the time ahead to get some rest. A new study from the National Sleep Foundation reveals that a good night’s sleep positively affects the workplace. In fact, that study shows that staying up for 18 consecutive hours
In the News: Take a Nap – or Lose Your Ability to Manage Read More »
300 Real Google Map Citations – Local Business SEO – Local IP and NAP Maps Price : 29.95 Ends on : View on eBay websites businesses for sale
300 Real Google Map Citations – Local Business SEO – Local IP and NAP Maps Read More »
It’s no secret that voice search is on the rise. Whether it’s “Hey Siri” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people are happily embracing. It is crucial for marketers focusing on Local SEO to note this trend because voice search only serves up one
While it’s no secret that mobile usage surpassed desktop usage in 2015, another fact that often goes unnoticed is the change in user behavior in terms of the number of devices they use. According to Google’s Consumer Barometer, the number of users who just use a single device to complete a journey has decreased from
Why NAP & User Experience Are Crucial to Local SEO Read More »
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s most recent Local Search Ranking Factors survey found, NAP (Name, Address, Phone number) details in
Consumers lose trust in businesses with inaccurate NAP Read More »
