A digital native is “a person born or brought up during the age of digital technology and therefore familiar with computers and the internet from an early age.” – Courtesy photo By Angela Copeland I’ve noticed something on job postings lately. Companies are seeking “digital natives.” “Digital native” is used on digital marketing jobs. My […]
Angela Copeland I’ve noticed something on job postings lately. Companies are seeking “digital natives.” “Digital native” is used on digital marketing jobs. My corporate career is as a digital marketer. These words are often used on job postings for anything from a search engine optimization manager to a vice president of digital marketing. This term
I’ve noticed something on job postings lately. Companies are seeking “digital natives.” “Digital native” is used on digital marketing jobs. My corporate career is as a digital marketer. These words are often used on job postings for anything from a search engine optimization manager to a vice president of digital marketing. This term makes sense
I’ve noticed something on job postings lately. Companies are seeking “digital natives.” “Digital native” is used on digital marketing jobs. My corporate career is as a digital marketer. These words are often used on job postings for anything from a search engine optimization manager to a vice president of digital marketing. This term makes sense
Career Corner: On ‘Seeking: digital natives’ – Times-Standard Read More »
MarTech Today: OpenX moves to the cloud, the digital natives are restless and a marketer’s guide to SEO enterprise platforms MarTech Today Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. Source link
The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding digital, more than 90 percent of retail spend still occurs in stores. Here’s another “90 percent” yardstick. I’d say the average brand now has about 90 percent of e-commerce figured out.
Using social media is second nature for Generation Z. This demographic (born after 1994) have grown up with smartphones glued to their fingertips, and see every moment through a social lens. In recent times, however, an interesting shift seems to have taken place. According to research by Origin, a growing number of younger people are
If social natives are deleting their accounts, what does this mean for marketers? Read More »
