The new AdWords (excuse me, Google Ads) Interface rolls out tomorrow, July 24, 2018. Say goodbye to the option of switching back to the UI you know and love. This is happening. Now, first and foremost: DON’T PANIC. To be fair, Google gave us a lot of time to get used to the new user […]
Trends in digital marketing come and go, and it’s easy to dismiss some that appear to be fleeting. However, in today’s fast-paced marketing landscape, many of these trends are simply setting the stage for the future. As technology improves and customer demand increases, it is essential that businesses do all they can to stay relevant.
How To Navigate The Top 5 Digital Marketing Trends Read More »
May 30, 2018 The new AdWords interface is here, and everyone has an opinion about the new layout. This blog is not an opinion piece. You won’t find me crying into my pillow about the AdWords interface updating by the end of 2018, scrapping our old AdWords dashboard navigation for good. This blog will teach
Pexels By the time a rising business leader reaches the CEO level, he or she will likely have had plenty of mentors, supporters and advisers along the way. But even at the loftiest heights in business, executives can still benefit from having a coach. In a story for Inc.com, Amy Vetter likens it to sports:
Executive Coaching Can Help CEOs Navigate the Twists and Turns of Business Read More »
People in my family are not known to be wallflowers — or keep their opinions to themselves. They’re charming and rowdy and rarely quiet about their positions on anything. Most times, it makes for fun and witty banter. Other times, the conversation can take a sharp turn down a dark alley (like when my super conservative, Donald Trump-loving
How to Navigate Difficult Conversations During the Holidays Read More »
Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. A majority of these jobs are allocated to distribution
How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service Read More »
There’s a J.K. Rowling quote I like: “It is our choices, that show what we truly are, far more than our abilities.” It seems fitting in today’s global landscape. We’re living in unstable global geopolitical and socioeconomic conditions. The Global Financial Stability Report (GFSR) finds that even though financial stability continues to improve, economic activity
5 Tips to Help You Navigate the Volatile Global Financial Situation Read More »
Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. This has really accelerated the
How to navigate the somewhat rocky transition to expanded text ads Read More »
