This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative match types before, this question allows us to think about additional strategic elements we didn’t cover. A reader from Rio de Janeiro asks: “Hi! Probably […]
Should I Use Broad Or Phrase Match Negative? Ask The PPC Read More »
Posted Jul 28, 2020 by Joy Hawkins One of the most common pain points for any small business owner is dealing with negative reviews. We are constantly flagging and reporting negative reviews for our clients that violate the review guidelines. However, Google doesn’t always agree with our assessments and interpretations of their guidelines so I
Does My Negative Review Violate Google’s Guidelines? Read More »
“Your brand is what people say about you when you’re not in the room” ~ Jeff Bezos, CEO of Amazon. What’s the first thing you do when you’re considering a product or service? If you’re like most people, you read online reviews so you’ll know if a company is worth your time and money. This
5 Ways Negative Reviews are Positive for Your Business Read More »
Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above to open a
Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected Read More »
Back in the late ’90s (way back when), SEO was in its infancy. It was almost like the Wild West — anything goes. Since the rules were loose, both white hat and black hat SEO tactics began to develop. While white hat tactics are an ethical way of improving your organic traffic and search rankings,
Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It Read More »
One can easily translate sign reputation management to income management. Your public image directly affects sales, career and financial well-being in any field – whether searching for an investor, overcoming the negativity spread by your rivals, a change of field, or creation of a new public persona. But what should you do if there are
Managing your brand’s SEO (search engine optimization) often feels like trying to catch cats in the dark. You know what success looks like, but getting there is chaotic and difficult. Everyone has their own strategies, but no one can give you a game plan with a 100% success rate. Of all the moving parts involved
The Relationship Between Negative Reviews and SEO Read More »
We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us to deliver results that are less financially valuable to the businesses we serve. As we pursue strategies that solve our orders to “drive leads this quarter to hit our
Short-term thinking has negative effects on your cost-per-acquisition budget Read More »
The negative effects of social media on relationships Have you ever sat in a room with your partner and both of you are on your phones? Perhaps this happens for a few hours each day, or every single night for hours on end. Are you checking your social media pages, instead of checking up on
The negative effects of social media on relationships Read More »
Recently, igaming affiliates have been complaining about something that to many of them looks like negative SEO against their sites. A number of people have reported seeing links to their sites from pages that look like this: However, this is not negative SEO against any specific sites but a byproduct of a link spam scheme
