September 12, 2017 Our instinct as marketers can be to chase what’s working and max out performance everywhere possible. When our optimizations are going swimmingly and we see conversion volume is growing and CPA is shrinking like a kid in a Rick Moranis film, we get to pat ourselves on the back and push more […]
How To Use Negative Indicators To Improve Ad Performance Read More »
Synopsis: Negative SEO can highly affect your website’s performance. Read on to know how you can identify and prevent it. Are you a victim or vulnerable to negative SEO? Don’t be caught off-guard. There are so many people who want to bring you down; therefore there is every reason to stay on top of things
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Seven years ago, as a naive content marketer with more enthusiasm on my resume than actual experience, something transpired that bugged me for years. I was working as a freelance blogger, paying my way through college. A typical morning involved writing, publishing, and scheduling social media content and blog posts for clients. My weekend had
7 Witty Ways to Respond to Negative Feedback on Your Content Read More »
I was recently asked to jump in on a roundup post over at IQ SEO about negative press. The question was, “What do you do if negative press appears on Google about you or your company? How do you protect your reputation online?” You can follow the link to get a great set of feedback from
Online Reputation Management: When Negative Content Is Found Read More »
I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting the unbreakable bond between man and Clydesdale do not incite
August 2, 2017 For our fellow readers who are new to PPC and search advertising, negative keywords allow you refine your bidding and only bid on intend searches, without wasting spend. For example, if you are trying to attract buyers who are interested in jackets, but you don’t sell or carry jean jackets. Adding “jean”
PublicDomainPictures / Pixabay Properly administering and evaluating employee surveys can uncover deep insights for an organization that would otherwise be left hidden. While it can feel reassuring to receive positive comments, there will often be negative survey results as well. Instead of viewing unsatisfactory feedback as a disaster or a permanent problem, the most successful
Using social proof influences the reader’s decision to take action. For online businesses, this means improved conversions. Some social proof methods can even widen the reach of your brand, such as with social media. However, doing it the wrong way can be worse than not using it at all. There are two sides to social
Positive vs. Negative Social Proof: How to Get it Right Read More »
July 21, 2017 Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this
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June 28, 2017 Adding negative keywords is one of the most important things needed in every PPC account. Oftentimes, we focus on increasing or decreasing keyword bids to gain more conversions. When we add negative keywords to the account, this helps the platforms shift our budget into what is working and avoids our ads showing for
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