Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according to findings from SparkPost’s 2020 Benchmark Report. Transactional emails are a critical element of the customer experience. Whether it’s a confirmation email with a receipt, […]
Conversion Rate Optimization (CRO) is a multi-layered concept, leveraging UX design, copywriting best practices, SEO, and more to influence conversion. In this article, we discuss how marketers can: Start by measuring conversion rates via analytics Avoid three pitfalls on their CRO roadmap Follow five CRO best practices to achieve stellar outcomes
Why Are You Neglecting Conversion Rate Optimization? Read More »
According to a recent study, the most neglected aspect of technical optimization is website accessibility for the visually impaired and blind. The study from Searchmetrics used Google Lighthouse to test the level of technical optimization of high-ranking websites. For the most part, the results of the study are as expected. High ranking websites tend to
Study Shows High Ranking Websites Are Neglecting Accessibility Read More »
The secret is out: The most successful companies in the world are the ones that understand their employees are their greatest competitive asset. What’s baffling, though, is that most enterprises today are fundamentally neglecting 80 percent of their workforce when it comes to communication and engagement. Within this disparity we find perhaps one of the
The Multi-Billion-Dollar Opportunity Behind the 80% of Employees We’re Neglecting Read More »
Does the thought of SEO produce in you a mixture of fear and confusion? It’s time to stop putting it on the back burner and get your photography website noticed on the front page of Google with these SEO tips. Corey Potter is somewhat of an SEO Guru. I first heard about him through a
Stop Neglecting Your SEO and Get Yourself to the Front Page of Google Read More »
I’m not talking about your home page. Sure that gets the most traffic, but notice the qualifier in the post title; highest-traffic “lowest-converting”. But why would you care about a low converting page? Because chances are, it’s not converting because you forgot to add a call to action (CTA). I’m sure you know about some
Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website? Read More »
Why you need an email strategy for 2018 – the best behavioural email marketing predictions for the coming year It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may seem ubiquitous, predictions do play an important role. They act as a reset button in
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If you fail to practice due diligence when it comes to local SEO, you’re going to lose market share to competitors who take it seriously. You might even endanger your own livelihood. In this article, we’ll go over 27 important local SEO tips that will keep you on top of the search engine results pages
27 Local SEO Tips Your Lazy Competitors Are Neglecting Read More »
