Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can accurately deliver “end-to-end supply chain transparency and clarity” on digital ad spend. “Blockchain is a new technology being tested in many diverse industries. It’s great to be one of the […]